Search Engine Optimization & Internet Marketing Services

Web & Design Treasures search engine marketing services are customized to meet your goals and objectives. There are several factors that will influence the cost and time required to market your site in the search engines. These factors include your competition, how much marketing you have already done for your site, your website’s content and theme, your business objectives, and of course, your search engine marketing budget.

Keyword Research

A very important part of the SEO services provided is to identify the best possible keywords to target with your online marketing campaigns. Intelligent keyword choice is essential for reaching the right audience. We will take your existing keyword list and expand the list to include many more keywords and phrases that are relevant to your business. We will then recommend keywords to target based on keyword search frequency and relevance to your website.

Competitive Analysis

We take an in-depth look at the competitive marketplace for your chosen keywords. Often you will find many companies competing for a share of the traffic on your keywords, even though they may not be direct competitors. It is important to understand what the competition is doing so you can identify key areas of weakness and other opportunities. Our competitive analysis reports allow you to do this.

Search Engine Optimization (SEO)

Our search engine optimization services improve the volume and quality of traffic to a web site from search engines via “organic” search results. The organic search results are the ones that pull up in the main body of the search results page. Studies have shown that these organic search listings are clicked on more often than the sponsored search listings–which is why it is so crucial that companies optimize their websites for the best possible placement. Our SEO process is based on the most current techniques and experience in getting our clients‘ sites to the top of the search engines.

Paid Search Marketing (PPC)

Pay-Per-Click (PPC) ads are the sponsored listing advertisements that appear at the top or on the right side of the organic search listings. Each time someone clicks on your PPC ad, you pay the search engines for that click. Web & Desigh Treasures will set up and manage the most cost-efficient PPC campaign for your business. PPC advertising offers the benefits of full control over your ad copy and keyword targeting. Combined with an SEO campaign, PPC can also be a very effective tool to increase your brand’s exposure in the search engines and increase sales.

Search-Friendly Web Design

Too often web designers build websites that look pretty, but don’t get results. With our web design services, I focus on a website that works–for your customers and the search engines right from the start.

Local Search Optimization

Local search optimization services help businesses be found by people searching for local businesses. The amount of people searching for local services continues to increase, so the opportunity to get more business from local search is essential.

Social Media Optimization

Social media has emerged as a huge part of the web landscape. When properly executed, social profiles on social networking sites improve your image, build your brand, and send more traffic to your website. Web & Design Treasures can create a social media optimization strategy that will work for your business.

Contextual Advertising

Contextual advertisements are text ads that show up within content on targeted websites. Similar to PPC search ads, these ads can be targeted either by keywords that are relevant to your ad, or by the website URL of the site displaying the ad.

Website Analytics

We will set up website analytics for your site which will determine which keywords and search engines are driving traffic, and which of those keywords convert to a new customer. This type of data helps us understand what is working and make the necessary adjustments to fully optimize your search marketing campaigns.

Link Building

One very important factor in how well your site shows up in search results is the number of high-quality, relevant links pointing to your site. We use various methods to obtain these high quality links to improve your rankings in the search engines.

Content Development/Copywriting

With 25 years of marketing experience Web & Design Treasures will produce high quality, unique content that maintains your marketing message and is also optimized for the search engine spiders. Unique content is important for SEO, but that same content needs to sell your product or service to your customers. We work with you to develop a web content strategy for delivering fresh content on your website.

Blog Marketing

A blog is one of the best ways to produce fresh, unique, search engine friendly content for your site, as well as dramatically increase customer experience. Whether you need help setting up your blog, updating it, or just need some advice, I have the experience and results to help you increase your traffic, sales, and blog visibility.

Online Public Relations/Press Release Optimization

Online public relations is the process of knowing where your customers and constituents spend their time online, and influencing those people using better, faster and less-expensive PR and marketing communications. We can optimize your press releases and communications for the search engines and help spread your message to the people who are interested, to reach a much larger and more targeted audience than traditional PR. Article submission is a very effective strategy in increasing page rank.

For a customized quote on Internet marketing services for your website, please request a proposal.